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Sell To The Rich: The Insider's Handbook to Selling Luxury
Release date April 25, 2025
Available for Pre-Order
in February
More than a business book. It's a call to greatness.
For forty years Jeffrey Shaw served ultra-high-net-worth individuals as one of the premier family portrait photographers in America. In Sell to the Rich, Jeffrey offers his proven solutions to the most pressing and perplexing questions luxury brands and service providers face, often daily. Here, he presents for the first time, in one volume, a rare, deep look at an often very misunderstood market and lays out exactly what it takes to earn the trust—and therefore the business—of the wealthy. And it isn’t auspicious beginnings or an MBA from an Ivy League school or some other sign that you “belong.”
Rather, it’s allowing this sophisticated clientele to bring out levels of yourself you never knew you had. In Sell to the Rich, you will gain a deep understanding of the behavior and lifestyle of luxury buyers, learn implementable strategies to build relationships and loyalty, and learn how to navigate the nuanced mindset of high-end clients.
You will discover how your customers’ high expectations will raise your standards, how their keen judge of character will hone your integrity and honesty, and how the potential they see in you will elevate your confidence and sense of self-worth.
In a word, Sell to the Rich will show you how to answer the call to your own greatness and enjoy the relationships, the money, and especially the bolder version of yourself that attracts the rich and the rewards they bestow on those who provide exceptional experiences.
The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
Published May 2021
"The definitive guidebook to being successfully self-employed. You'll return to its wisdom time and time again--guaranteed."-- Leslie Ehm, author of Swagger
Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving, self-employed business you love!
Does being self-employed often feel like a rollercoaster?
Whenever I ask someone why they became self-employed, they always have a slight variation of the same answer. “To control my destiny” or “To gain freedom.” To which I reply, “How’s that going for you?”
I’ll bet you know the answer. You’re probably living it too. We go into business for ourselves to control our future but enter into what seems like completely uncontrollable circumstances. So many different types of people to serve, the ups and downs of the economy, and the occasional crisis in the world. It seems like anything but in our control! Yet, our lives often depend on the business we built, and “don’t take it personal” doesn’t apply to us. It’s ALL personal in the self-employed life.
In The Self-Employed Life, you will learn that you can have far more control over your business than you previously thought. The key is to set up the right environment for your sustainable success and happiness with the Self-Employed Ecosystem--a three-part system that will guarantee that you and your business are healthy and thriving in all three areas of Personal Development, Business Strategy, and Daily Habits.
This is the book that understands you, your business, and your life as a self-employed business owner! Get The Self-Employed Life to learn the personal development, the business strategies, and the daily habits that create the sustainable success you’ve been looking for!
"A book of inspiration and practical tips for self-employed business owners that goes beyond the usual."— Kirkus Reviews (click here for full review)
Click the logo to get yours today!
LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
Published January 2018
"LINGO is a game-changer and a glimpse into the future of business. Consumers will demand the level of personal interaction that LINGO teaches in order to gain their trust and business."-- Michael Port, NY Times, WSJ bestselling author of Steal the Show
Are you tired of wasting your time trying to convince people of your value?
Too many small businesses waste far too much time trying to satisfy some customers who will never be satisfied. You know the customer. The one you jump through hoops for, bend over backward for, and they are almost always the least profitable. Then there are the customers that are a breeze to work with, enable you to do your best work, and are the most profitable. You want more of those customers, right?
In LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible you will learn how to define your ideal customer and how to find multiple audiences to serve. You’ll gain a proven 5-Step Strategy to speak their secret language that will make your business irresistible. You will also learn how to speak to their values, understand what emotionally moves them to take action, and how to fit into their lifestyle. When you do, you will be speaking their lingo.
Standing out isn’t enough today because you are not for everyone. To have a successful and efficient business, you need to stand out only to your ideal customers. By speaking the lingo of the specific audience you want to reach, you will cut through the noise and stand out to your most profitable customers.
Full of insights, relatable stories, and exercises, LINGO will show you the exact steps you need to take in your small business to attract your ideal customers.
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